Alex Robbins.Durango Street

Durango Street Reading Log for Chapters 15, 16, 17 Character: Alex Robbins Alex Robbins is a social worker. His goal is to break up the gang â€Å"the moors†, but until chapter 17 he has no success. Alex Robbins is one of the main characters in the book, because he affects the gang â€Å"the moors†. In chapter 17 he is at Rufus’ home, because â€Å"The Gassers† cut the pigtail of Rufus’ sister. When Rufus comes home Alex Robbins is talking to his mother, that he wants to talk with â€Å"the Gassers† about what happened. But when Rufus asks about what happened, Alex tries to tell him a lie. But Rufus is smart and knows that he is telling a lie. After Rufus knows what happened, he is very angry and Alex sais that he wants to solve this issue, but Rufus sais that he has no idea of gangs. I think the idea of Alex is very absurd. In this case there is no way out. He can’t speak with the police, because it will make more problems. Alex also made a very inexperienced impression, when he talked the first time to â€Å"the moors†. Everybody laughed about him and he couldn’t accomplish himself. He seemed to be much untaught. He is a little bit the opposite of Rufus, who is very smart. Finally, I think Alex really wants to reach his goal to break up â€Å"the moors†, but he has to learn a lot, how to handle these guys.

Johannes Vermeer: Girl with a Pearl Earring Essay

Johannes Vermeer’s, â€Å"Girl with a Pearl Earring† was painted in 1665-66. It is oil on canvas painting of an ordinary girl that is turned sideways and appears that she is glancing over her left shoulder. Not too much is known about the girl, but there are speculations that it could be one of three people. Some think it is his daughter Maria; while others are torn between the daughter of Vermeer’s benefactor, Magdalena and a maiden he hired to help with his masterpieces. The servant girl speculation was derived from a novel that was written by Tracy Chevalier and a film starring Scarlet Johansson, which was depicting a more romanticized theory of the story behind the â€Å"Girl with the Pearl Earring†. Personally speaking, I think it is a toss-up between his daughter or a servant girl like the movie depicts†¦ One reason for my belief of the servant girl mentality is because of the significance of the pearl itself. Not only is it a piece of jewelry b ut it symbolizes the virginity of the protagonist. The fact that Vermeer put so much emphasis on the earring could signify the he was emphasizing an expectant virgin. Her eccentric attire with a pale, muddy brown turban, which was not a regular custom for that period, eludes me to feel that it could be his daughter. Why? Well simply because the dress and the rest of the attire were considered â€Å"special garments† that were worn and loved by children during that time. Vermeer Also known as â€Å"The Mona Lisa of the North† or the â€Å"Dutch Mona Lisa† this figurative theme has been intriguing spectators from around the world for many, many years. The highlighting of the earring and the light illuminating the girls face is one of the strengths of this painting. This naturalistic style creates a realistic view. Dark space (background) surrounding the woman creates depth and makes the other colors in the paining more vivid. The intensity of the white, teardrop shape of the earring is the emphasis of the painting. Folds and shadows on her garment give heaviness and texture to the fabric. There is contrast between the brightness of her white blouse meeting up with the tone of the yellow fabric. The shadows from the light and the dark background help to bring out the 3 dimensional form of the girl. The blue part of the turban, painted with ultramarine. Ultramarine is a highly expensive pigment made out of crushed semi-precious stone. These, along with the yellow hues complement one another and go along with the flesh tone of the face. The  casting of the light creates a symmetrical balance. Vermeer’s masterstroke with the collaboration of background light brings life to the entire color scheme. One of Vermeer’s main characteristics, a speckled methodology of applying paint, is known as pointille. Pointillism is a method of painting with dots to achieve various affects. You can see the use of this technique in this painting. One of the best examples of this technique would be the corner of her mouth that is highlighted with light colored points. Overall, Johannes’ â€Å"Girl with a Pearl Earring† is a wonderful masterpiece that represents unequivocal expressions in a profound way. It inspired things like a bestselling novel, a successful movie, and a play; all with the same title. Mauritshuis, The Royal Picture Gallery. Web. 5 Novemeber 2012

Mood Disorders

Read the case study and type using 12 fonts directly into the rubric. Save the document, print it and submit to your clinical instructor (turn in to secretary) when due (see course calendar). Darlene, age 62 years, has been admitted to the local psychiatric facility for inpatient treatment of depression. She became severely depressed when her son experienced a traumatic brain injury sustained in an automobile accident 6 years ago.Since her son's accident, she has selected to pay her bills on time, has difficulty sleeping and difficulty concentrating, has lost interest in eating, and has lost 30 pounds during the last year. She is complaining of frequent headaches, generalized pain and malaise. She no longer attends the weekly sewing club due Tao lack of interest and energy. Her husband of 40 years divorced her 2 years ago. Her home needs repairs, and she says she feels overwhelmed with completing the maintenance required. She expresses feelings of helplessness. She states that she â €Å"is alone and no one cares. Darlene reports that he often sits alone at night watching television and sips on a can of beer. She has been noncompliance with pharmacological antidepressant therapy, which has led to her admission to an acute care psychiatric setting. She hardly makes eye contact, slouches in her seat and wears a blank but sad expression. She says to you, â€Å"this feeling of depression is the worst thing I have had to go through since my son's accident. I will never go through this again. I guarantee you this will be my last episode of depression. † â€Å"My mother suffered from depression and it destroyed our family.The physician has indicated that if Darlene does not respond to medication over the next 2-3 days, he will order ACT. Darlene has a history of hypertension but has not been taking medication. On admission her pulse is 98, Temperature is 99. 2 and blood pressure is 174/96 and her doctor prescribes Corer. She states she has been diagnosed with GEAR and used to take Proposes, but she has not taken any the past six months even though she still has symptoms of Acid Reflux. Her doctor reorders the Proposes upon admission. She had surgery twenty years ago to remove a benign tumor from her left ovary. Mood Disorders By enormous

ICT and Internet Essay Example | Topics and Well Written Essays - 500 words

ICT and Internet - Essay Example Meeting with friends and social contacts have been greatly intensified through Internet by using E-mail, Internet chat sessions and videophones (Livingstone S, 2002). Edutainment is delivering education and entertainment to children at their doorsteps. While this may be the scenario in the urban elite society, the rural environment is changing in a different way. The rural citizen is also getting well connected in the networked society and a new concept of urban society is taking shape. Earlier, a citizen in the distant area has to travel to pay taxes, bills etc to the government or to receive revenue documents, birth certificate and the like (James Curran, 2005). Internet Protocol (IP) has changed the computer technology, portals are created abiding Internet protocols. Programming has reached a sophisticated stage where programming languages like Java, PHP, Microsoft products like Asp.net, Visual Studio, MS Office were being used to develop web sites and portals that have become an interface between service providers and end users. Travelling portals offer different discounts for different destinations and allow customers to send their feed back via email (Raab, S., Chandra, W, 2005). Community sites Orkut, Facebook and blog sites like Blogspot helped the users not only to be in touch with each but also express their views on different subjects (James Slevin, 1999).

Is Google Making Us Stupid Essay Example | Topics and Well Written Essays - 1500 words

Is Google Making Us Stupid - Essay Example Is Google Making Us Stupid? The particular article in question which this brief analysis will discuss is that of Nicholas Carr’s †Is Google Making Us Stupid?†. The pervasive paradigm shift that Carr discusses has occurred over the past 20 to 30 years has been hailed by many as a great move forward with regards to the overall capabilities and development of the human race. However, there is an alternate view as well; one which warns against the fact that many individuals within society are slowly but surely becoming addicted to the very technology that was initially intended to aid them in accomplishing tasks of different varieties. It is the belief of this author that neither of the sides to this debate has all of the facts or is utilizing them to the correct degree. Rather, technology, although a definite aid in accomplishing tasks that would otherwise take quite a while has become something an addictive aid that threatens to reprogram the way in which the human mind and creativity are evide nced. Firstly, it does not take a great deal of analytical or scientific discovery to realize that the way in which technology has reshaped and classified our world is without question. Moreover, a sociological increase into the way in which technology has shifted interpersonal dynamics, relationships, and communication has been conducted by a variety of researchers and convincingly pointed to the fact that the current era of texting, instant messaging, Facebook et al has significantly decreased the amount of time that individuals spend in face-to-face communication and has moved society convincingly towards something of a more introverted nature. (Carr 1). Although, as Carr discusses, introversion in and of itself is not necessarily a poor character trait, it must be noted that the overuse and reliance upon these technological tools which have already been discussed has created a dynamic by which formerly extroverted individuals are merely introverted and carrying out a great deal of inte rpersonal communication that one might otherwise carry out face-to-face via the Internet or other technologically enabled means. However, communication is not the only thing that suffers from an overdependence upon technology. As Carr discusses next, memory recall and the perennial knowledge that any and all information can be readily retrieved has created a situation in which memory and the ability to recall tidbits of information are placed at a much lower premium than they might have been in an era in which the likes of Google or other prominent technological means by which data can be retrieved had existed. Again, it does not take a great deal of imagination to envision an era in which it was necessary for the schoolchild, or even societal shareholder, to be nominally familiar and remember such information as capitals of states, a rough understanding and appreciation for the order and number of presidents, how many chromosomes exists in human DNA, who the first woman in space wa s, for the year in which the state of Israel was created (Cottler 24). As can be seen, there is something to be said for the amount of memory recall that individual can possess and leverage as a means of readily interjecting key understandings and tidbits of fact, data, and history into conversations and pertinent situations. However, with an overdependence

THE PRE-SOLICITATION NOTICE Essay Example | Topics and Well Written Essays - 250 words

THE PRE-SOLICITATION NOTICE - Essay Example Contracting processes normally are slower and require spending a lot of time and resources on checking and verification of the offices or other property and this can be sped up through pre solicitation process. Since notices of buying attract many people, pre solicitation notices assist in sorting out the potential buyers from the rest of the group and this also saves a lot of lost hours in trying to determine the serious buyers from the whole lot. The process should have oral presentation where the contract bidders are offered enough information about the process especially its importance and even allowed to ask question. This will enable them make an elite choice or decision in regards to the contract. The language in the pre solicitation notices should be simple and to the point. These notices have technical language which confuses many people and especially the first time contract bidders that they fail to understand what they are getting into. Lastly is the shortening of the notice and the notice process. Many contract bidders are busy and have little patience for long processes not to mention a lengthy notice which they are required to read through before agreeing to it. Reducing the wording and the process altogether will really help the first time contract

Discussion borad 3.2 Essay Example | Topics and Well Written Essays - 500 words

Discussion borad 3.2 - Essay Example FAA: A structured observation was performed three times during the different days of the week and different times of the day to obtain a picture of his disruptive and aggressive behavior. The frequency count of hitting, kicking, biting, pinching, poking, grabbing eyeglasses and jewelry, and screaming was done to establish a baseline. Additionally, Jon’s teacher was interviewed to get her perspective and develop a working relationship in order to develop successful interventions. Setting Event (Ecological) Strategies: During transitions, Jon can be assigned to a peer partner who could model being calm and explain what was going on and what was expected; and the new teacher can be given more training in behavior management. Antecedent Strategies: Jon might benefit from more opportunities to choose which activities he would do first (e.g., allowed to continue working on puzzle if asks appropriately); Easy and preferred tasks may be combined with difficult, less preferred tasks; Activities should be made more appealing (e.g., reduce length, assistance offered). Consequence Strategies: The teacher should listen to and honor Jons new alternative requests (i.e., he was given assistance, or a break, or allowed to choose a different activity if he made the requests appropriately); The teacher will remain emotionally supportive when confronted with problem behaviors. Measures: (a) Number of incidents of aggression, noncompliance, and disruption per week, (b) percent of class activities in which Jon participated, (c) general indicators of quality of educational experience (e.g., type of activities, need for one-to-one assistance). From the information collected during FAA is seems that the function of Brandon’s behavior was actually seeking attention. That’s why when his grandmother moved away, the frequency of negative behaviors at school has increased. It seems that Brandon is lacking some social skills, which is typical among children

The Decline of Spain Essay Example | Topics and Well Written Essays - 500 words

The Decline of Spain - Essay Example This has been revealed that a major cause behind this decline was, during 1588 to 1598, Philips foreign ventures and his overseas policies that affected Spains economy in a very bad manner.2 Bankruptcy led Philip’s overseas ventures to an end, along with the Armada, that caused a major impact on Spains morale. Trade industry was developed between Europe and America in era of 1500 and 1600 century. Supplies made from America were the major reason of problems for Spain. As per experts of the field, the trade within Spain was not suitably regulated. They built poor relations between other nations due to a poor leadership; all these made grounds for loss of wealth for Spain. Moreover, the leadership within Spain also lacked essential economic qualities. On the other hand, France was continuously supplied by the resources from the US due to its positive and well- regulated trade policies. France economy was greatly improved due to its finance minister, Colbert, who pursued mercantilist policies and followed the trade policies implemented by the king. Colbert was the main person behind considerably improved economy of France; he encouraged farming, mining and other necessary industries, and also established highly money- making businesses. More can be learnt through further reading and research on this topic. The economic decline of Spain became worse due to reduced farming and commerce after starting trade with American colonies. 3 Spain could not maintain good relations with England due to which Queen Elizabeth permitted her army to invade Spanish treasure Ships. Then bad leadership also resulted in more loss of wealth as a result of costly wars which resulted in high inflation that became worse due to American gold and silver. France established its trade with overseas colonies. On the other hand, Spain could not take full advantage out of its colonies present in America. Main reasons

Microsoft Access Database Assignment Example | Topics and Well Written Essays - 500 words

Microsoft Access Database - Assignment Example Each company is known to produce different products and at the same time it can produce the same products but different brands. For instance, Delmonte Company is known to produce soft drinks as its major product among other items. Incase this company fails to supply; other companies are there to take over the tender and supply the same products but different brands. Other outstanding Companies are Cocacola, Nuvita and Afia. Cocacola Company produces softdrinks that serve as energy drinks and therefore makes it to be unique with other competing companies; Nuvita produces soft drinks with different brand and is known for its high quality products at affordable prices; Afia Company produces softdrinks rich in vitamins as compared to others. These all vendors have the same thing in common as shown by their variety of products produced by each. Both Afia and Delmonte produce the same products and each supplies the restaurant with their soft drinks. The slight differences between these two companies are their products brands, therefore their drinks serve the same

Prohibition of alcohol in 1920's Research Paper

Prohibition of alcohol in 1920's - Research Paper Example For this reason, all alcohol was banned indefinitely. From 1920 to 1933 the era called Prohibition did not allow for the drinking, manufacturing, or sale of alcoholic beverages. Despite all of the â€Å"good† intentions that bred Prohibition it was, ultimately, economically unsound and led to side-effects that were ineffective at solving the problems that they hoped to resolve. Background In order to understand the era of Prohibition better it is necessary to be more familiar with what led to what, today, would seem like a rather drastic law. The Temperance movement was, essentially, a philosophical belief with deep roots in religion. The ideals of the movement, including their dislike of alcohol consumption, goes back as far as the mid 1800s; over the years the movement gained a following.(Miron, and Zwiebel 2) The Temperance movement is historically linked to the suffrage movement. Women of the time had few worthwhile rights, their husbands could freely go to the bars and dr ink and then go home and â€Å"beat† their families. For this reason, the temperance movement was primarily supported by women, who were finally standing up for themselves, saw the consumption of alcohol with adding to the mistreatment of women and the breakdown of family morality. Also, Wayne Bidwell Wheeler has been called a genius behind much of the prohibition movement. He contributed to the founding of the Anti-Saloon League in 1893. His strategy was to take the movement on the road and go state by state, spreading the principles behind the Temperance movement. Eventually he and the movement had enough support among voters that he was able to sway the vote in the 1916 election. While the supporters were celebrating their success, bar owners and breweries began shutting their doors and selling their alcohol inventories. In 1920, the 18th Amendment went into effect. The amendment banned all intoxicating beverages.(Okrent 2) In July of that same year the United States becam e a â€Å"dry† country, at least, legally it did. The Volstead Act, passed, as well, which defined that the ban would apply to any beverage with more than 0.5% alcohol level. Discussion Prohibition had begun. This period of time will be a rather interesting point in history. Although, alcohol consumption did lower at the beginning of the ban, however, shortly after the consumption of alcohol increased to higher than it had ever been before. This was partly because, although, alcohol was illegal there were still a demand for alcohol. Illegal bars, and â€Å"speakeasies† began to opening in secret all over the country; relying on illegal and bootlegged liquors to fill their stock. By 1925, there were 100,000 illegal establishments in New York City alone. These were the means by which, Al Capone, and other profiteers like him, who made a fortune off the illegality of alcohol in the United States.(Sandbrook 1) However, over the years the America citizen’s perception s of alcohol began to change. The perfectly ordered society that the Temperance movement had promised has never arrived. Also, The Great Depression saw a change in the priorities of the American people. By 1932 many leaders were comfortable with the legalizing, production, and selling of beer. They, actually, believed that it would ease the mental stresses and suffering of the people during such a harsh economic time. November 16, 1932 the Twenty-first Amendment was

Internal Analysis and SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Internal Analysis and SWOT Analysis - Essay Example According to this book, the definition of physical resources is too general. However, according to other scholars, it gives a wider definition of physical resources to be the resources that are produced from the skills of man. This website brings out a better view than the book. The website also gives more information than is necessary. Used in an internal analysis, to show the wealth accumulation of the firm in terms of assets. According to a certain website, financial resources are the monetary sources of a firm. The website only gives a general view with a few examples. On other website, it only considers financial resources as money loans from banks. Most of the information is on banks, and it gives the wrong information or picture. This is because the finances are more to do with more than one single source. This can be used in an internal analysis to show the economic ability of a company (Marc, 2003). Human resources are all the people who compose the employees of an association who work towards the achievement of the goals of this organization (mark, 2003). This book gives a good description of human resource. This does not give the true picture of human resource as it gives information on workers of a company. Human resource is used to measure the level of motivation in a company. It can also be used to show the level of activity in a company and the cost of production. In the analysis, it is used to measure the level of efficiency and the social responsibility of a company. Technical resources are those assets owned by the company that can be used to improve or for the benefit of technology in an organization. This can be in terms of technological formulas or personnel with good experience and technical knowhow. According to William (1998), they describe the technology in details, which is meant to mean technical resources. It gives technology a depth description of its work and how it is used. Technology is used in an analysis, to measure

Coffee Shop Essay Example for Free

Coffee Shop Essay I. Introduction The proposed study revolves around the creation of The Coffee House, a proposed small scale business that will be situated in the fast changing environment which is constantly changing due to constructions of buildings and other facilities in the Global City in Taguig City. The study will tackle from the history of the business up to the technical and financial aspects of the study, the said study will also develop the keen observation skills of the students in terms of the marketable value of a specific brand of their liking and will also hone their analysis skills in the business side of the proposed study whether technical or financial. II. Business History The Coffee House is a new small scale business that targets the coffee industry with an expected opening date of July of 2011 in 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The business is a coffee shop, located near prestigious schools and business districts in the area. The business specializes in coffee, tea, and homemade pastries. There are other shops that only serve coffee in the vicinity, the nearest being over one kilometer away which is stationed at Market Market Mall in the vicinity. The target audience of the business is individuals which are both in the workforce and in the academe, students and professionals alike. Currently, there are no places in the surrounding area that cater to the said target audience. III. Vision and Mission Statement The vision of â€Å"The Coffee House† is to become the leading coffee shop in the area of Bonifacio Global City that is under the governance of Taguig city that also practices the â€Å"green† operation of its store and eventually provides a common area for business meetings, hang-out with friends and even a place for studying while enjoying the products of the business. The mission of â€Å"The Coffee House† is to bring back the appreciation of the masses to the local coffee, to break social norms through the business, to create an environment that can cater to different types of people all in the same time, to contribute to the development of one’s self being, to take part in the solution of environmental problems and to be able to encourage others in doing the same thing and lastly to help deflate the rise of unemployment in the country. Objectives The proposed studies primary goals over the next year are as follows: 1. Secure financing for start-up of at least P1, 380,000 for space and equipment. 2. Renovate our space in Global City. 3. Acquire equipment necessary for business, i. e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, clean environment (i. e. choice of colors, choice of music, decor) 6. Open for another branches and become the foremost coffeehouse in the area. Ownership The Coffee House is a corporation that was formed in the early stages of the study. Each individual are equally involved in the operation and management of the said proposed business. Since the ownership type of the business is a corporation type, in terms of profit, responsibility and liability each individual has equal share, therefore each decision that the business will take before it will be implemented into the business the owners will first assess the proposed implementation before implementing it on a first hand basis and if the decision fails, each one of them will also share the consequences of it. Location and Facilities The Coffee House is located at the 38th Dr. N. University Parkway, Bonifacio North Triangle, Bonifacio Global City, Taguig City. The proponents currently own the building that the proposed business will occupy. Thus, expenses for the renovation of the area will be taken from the funds of the business. Since building a business from the ground up, the proponents took a risk in renovating the proposed location to save the business for monthly increase in cost if the business will rent a commercial location. In terms of facilities, the proponents will avail the basic facilities to jump start the business and will acquire more equipment when the business has received its return of investment, which in the estimation of the proponents would be on the succeeding months from its launch date. Products and Services Description of Products and Services The Coffee House will offer high quality coffee our primary product at a very reasonable price. We will also sell homemade cookies, brownies, and doughnuts, also reasonably priced. Key Features of the Products and Services All drinks will be made with filtered water and the highest quality ingredients we can get. Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles. We will offer designer flavored cream and five kinds of sweetener, i. e. sugar, honey, Equal, and Sweet-n-Low. Cream and sweetener is at no extra charge. Production of Products and Services We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses. We will bake cookies, brownies and pizza pandesal in our own on-site oven from proven recipes, daily. Future Products and Services Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice. Comparative Advantages in Production Our low overhead and cheaper pricing will be the key to our success. Industry Overview Market Research There are other businesses that serve only coffee in the area. Size of the Industry Nationally, the coffee shop industry is quite large, but in Global City, there are only three. The nearest one is in Market Market which is less than one (1) kilometer away. Industry Outlook The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time. Marketing Strategy. Target Markets Our target market is artists and writers who need a nice quite cozy place to think and do their work. Description of Key Competitors Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home style restaurant, the last one, and our biggest is a Famous Coffee Shop with an Elegant Style Setting. Analysis of Competitive Position Our pricing strategy, comfortable atmosphere and offering free wifi access will be the key to our success. None of the other shops in the area can offer this. Pricing Strategy The business will offer three sizes of drinks, small, medium and large. Which ranges from 50 pesos to 100 pesos, our cookies and brownies will sell for P50. 00 each/Pizza Pandesal P46 each Promotion Strategy We intend to advertise in the local newspapers and offer a frequent drinkers club discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons. Management and Staffing Organizational Structure Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees. Management Team Rachelle Ann Heyres and Marilou Deondo will share management and supervisory responsibilities equally. Rachelle for the morning shift. Marilou for the afternoon shift. Staffing We will hire two busboys, two waitresses, cooks, cashier, janitors, and also security guard these will be recruited from the STI. DUTIES AND RESPONSIBILITIES Busboys- Security guard- A security guards duty is to perform the duties allotted to him either to secure a place from external infiltration of people or danger that may disrupt the functioning assets of the organization. His responsibilities include performance of the duty allotted to him, to report to his superiors and be accountable for any lapse of duty. Janitors or cleaners- Labor Market Issues In this area there are College students looking for work, part time or full time, we want to fill that need. Regulatory Issues Global City and the state of Taguig City both have regulations regarding food service establishments. We have already obtained the appropriate business permits. Risks Market Risks The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business but it can be prevented we will offer( free wi-fi )access to all customers as long as they want as long as they are drinking our coffee. Implementation Plan Implementation Activities and Dates 1. Begin building renovation 7/11 2. Complete renovation 7/5/11 3. Begin preliminary advertising 7/6/11 4. Purchase and setup equipment 7/10/11 5. Open for business 7/15/11 Financial Plan Beginning Balance Sheet This will be a listing of all of your assets and liabilities, before you open for business. You may want to use a spreadsheet program to make this go easier. Balance Sheet Current Assets: Building P6, 900,000 Computer P69, 000 Sound System P92, 000 Furnishings P200, 000 Equipment P138, 000 Cash Rachelle P230, 000 Marilou P207, 000 Accounts Receivable None Inventory Coffee P46, 000 Tea P23, 000 Other Assets Cups P138, 000 Total Current Assets P8, 043,000 Liabilities: Accounts Payable (monthly) Water P9, 200 Phone P6, 900 Electric P23, 000 Donut Vendor P46, 000 Warehouse Club P46, 000 Coffee Distributor P46, 000 Wages P230, 000 Advertising P46, 000 Taxes Payable Property Taxes P23, 000 Employee Taxes P92, 000 Operating Loans Payable Startup Loan P23, 000 Total Liabilities P545100 ongoing per month Projected Income This will be a listing by month of your projected income. List the projected income each month for each product, this way you can compare actual sales to projected sales at the end of the year to determine what products to concentrate on. (Below is a sample month) July 05 Coffee P276, 000 Tea P92, 000 Cookies P69, 000 Donuts P115, 000 Misc. P184, 000 Total Income for March P736, 000 Total Projected Net Profit (Cost/Benefit) P144, 900 for July This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month. This of course would be adjusted monthly once you start business. Then based on the adjustments and actual sales, you can build a new balance sheet at the beginning of next year. Conclusions After you have created the business plan and examined the cash flow estimation you may find that your net profits are not what you would like them to be. In this case you may have to revise your pricing strategy to fit with your expectations or change your expectations. A coffee shop is not a get rich quick idea; it takes lots of hard work and long hours to realize your dream. But, in the long run, careful planning will make it all worth it. S. W. O. T analysis Strength * The Coffeehouse will offer foods compatible to the coffee that customer’s orders. * The environment of the business is always clean and well ventilated for customers to feel relaxed. * The beverages that the business offers are locally and naturally produced that ensures the quality of the products and lowers additional costs. * Ingredients for other products that will be offered by the business like pastries, salads and the likes is organically produce in the businesses green house. * The business is located near establishments for business, academic, rising condominiums and the occasional joggers of the area. Weakness * Unlike other coffee shops the location of our store is not inside the mall. * Lot of expenses. * Slow regaining for profit. * We need to advertise our coffee shop to the public to be known unlike the others. * Low competitiveness when it comes to name or brand. Opportunities * The coffee that we offer is new to the every individuals so the opportunity in it is that the coffee drinkers may want to try our products to compare it to their usual coffee. * Threats * The other coffee brands is popularly known by every individuals that drinks coffee. *

Aseptic Technique And Cell Counting Biology Essay

Aseptic Technique And Cell Counting Biology Essay Introduction to Aseptic techniques In microbiological and biochemical engineering studies, one almost always deals with a pure culture or a mixture of known cultures, except perhaps in waste water treatment studies. Unless aseptic culture techniques are followed strictly, an originally pure culture will definitely become contaminated with other unwanted species. The use of a contaminated culture with unknown microorganisms will only lead to incredible results that are of little value. Thus, isolation and maintenance of a pure culture is of utmost importance in many microbiological studies. It is especially important to work with a well-characterised strain if the microorganism is used for a food preparation, as well as in antibiotic production where the product is to be taken internally. The need for a clean working environment in biological engineering studies is a must and cleanliness is the prerequisite for any meaningful work. The environment we live in is full of microorganisms capable of surviving in any condition. When working with microorganisms it is desirable to work with a pure culture. A pure culture is composed of only one kind of microorganism. Occasionally a mixed culture is used. In a mixed culture there are two or more organisms that have distinct characteristics and can be separated easily. In either situation the organisms can be identified. When unwanted organisms are introduced into the culture they are known as contaminants. Aseptic technique is a method that prevents the introduction of unwanted organisms into an environment. An example of using aseptic techniques is when growing bacteria; aseptic techniques are carried out to prevent the contamination of the culture. When working with microbial cultures aseptic technique is used to prevent introducing additional organisms into the culture. Microorganisms are everywhere in the environment. When dealing with microbial cultures it is necessary to handle them in such a way that environmental organisms do not get introduced into the culture. Microorganisms may be found on surfaces and floating in air currents. They may fall from objects suspended over a culture or swim in fluids. Aseptic technique prevents environmental organisms from entering a culture. Doors and windows are kept closed in the laboratory to prevent air currents which may cause microorganisms from surfaces to become airborne. Once these microbes are airborne they are more likely to get into cultures. Agar plates are held in a manner that minimizes the exposure of the surface to the environment. When removing lids from tubes, lids are held in the hand and not placed on the countertop during the transfer of materials from one tube to another. Introduction and aims of this report This report was based on two lab sessions; the reason for undertaking two lab sessions was to allow time for the culture to grow. In these sessions the objective was to learn basic aseptic techniques that are required in a lab, and also to learn how to count cells effectively using different methods. Another thing which was trying to be achieved was to be able to grow a colony of bacteria from a single cell by doing streak plating and serial dilution. Overview of practices and uses of aseptic techniques The laboratory session involved learning about the aseptic techniques. These aseptic techniques are important in a lab because they help keep the lab sterile, and sterility is vital in a lab because it allows the scientist to study and grow the bacteria they require accurately. Sterility is also important in preventing bacteria that are not required from replicating and growing on the sterile growth medium or the agar plate. There were a few aseptic techniques we had to follow while working with bacterias and sterile growth medium. To prevent the growth medium from being contaminated by air bore bacteria and other free floating matter, a Bunsen burner was set up near where the growth medium and bacteria samples were to be used. The Bunsen burner created a convection current that killed and destroyed most of the air borne bacteria and other free floating matter near the work station. This reduced the chance of the growth medium and bacteria samples from being contaminated. The Bunsen burner was also set up to allow the use of another technique called flaming. This technique involves passing through the flame of the burner anything that has come in to contact of any bacteria or anything that is about to come in to contact of the bacteria sample. The items that are flamed are lab equipment such as bacteriological loops, glass pipette and bottle or flask necks. The items must reach a temperature of over 100 oC for it to be sterilized. Another aseptic technique is called manipulation. In this technique the smallest finger is used to remove the lid of the bottle containing the bacteria; this allows the rest of the fingers to pick up anything else that is required. This technique also ensures the lid of the bottle is not placed down onto the bench where it is liable to contamination and thus contaminating the culture of bacteria in the bottle. The last but the most important aseptic technique is who someone prevents bacteria from themselves contaminating the lab and the equipment. Every person carries a large amount of bacteria inside and the outside of the body. When working with bacteria in a lab, we had to wearing a lab coat, this prevent bacteria from our clothes and bodies spreading out in the lab. Also we had to be careful that we dont cough or sneeze on the growth medium, as this would lead to the growth of the bacteria released by the body. Also after performing the experiment it was vital that hands were washed with antibacterial soap to help prevent cross contamination. If hands are not washed correctly and if bacteria are still left on hands they are able to multiply at an exponential rate and can cause bacterial infections. The first part of the experiment was to see the different variation and amount of bacteria on hands pre wash and after wash. This was done by placing the fingers in a Petri dish with nutrient agar. Nutrient agar is a microbiological growth medium commonly used for the routine cultivation of bacteria. The dish was separated in two and was labelled with one side of dish having prints from pre washed fingers and the other side after wash. The dish was then placed into incubation at 37 degrees as it is the optimum temperature where bacteria are able to multiply at an exponential rate depending on some factors an example being the amount of food available or space. The next part of the experiment consisted of doing a streak plate. This was done using the bacteria Staphylococcus aureus. Small sample of the bacteria SA was taken and put on a on a sterile loop and streak an agar medium. An example of the streak plate which was carried out is shown on the diagram below: Diagram to show procedure of streak plating    1.   Flame the loop and wire and streak a loopful of broth as at A in the diagram.    2.   Reflame the loop and cool it.    3.   Streak as at B to spread the original bacteria over more of the agar.    4.   Reflame the loop and cool it.    5.   Streak as at C, D E and F following same procedure after each streak as quoted above.    6.   Label the plate and incubate it inverted. The next part of the first session was to do serial dilution. This allows you to determine the number of cells in a bacterial culture. Since bacterial cell numbers are usually very high in the original sample, plating out this sample in an undiluted fashion would just lead to the creation of a bacterial lawn (a smear of many, many individual bacteria colonies that are all growing next to or on top of one another). Bacterial cell numbers need to be reduced, which is done by repeatedly diluting the amount of bacteria in the sample. A small amount of bacteria sample is mixed with a diluent solution (such sterile broth), and then successive dilutions are made. A small amount of each of the diluted bacteria samples is then spread onto an agar plate. The numbers of bacteria colonies that grow on each plate are counted. By working backwards using multiplication with the dilution factor (the number of times that you have diluted the bacteria sample with the diluent solution), we were able to make a determination of the numbers of bacteria in the original sample. After the dilutions were created 100  µl of each dilution was transferred to an agar plate using a pipette, it was then spread around the agar plate with a spreader. These six agar plates were then put into incubation at 37  °C for 24 hours. When spreading the bacterial lawn the plate with the dilution level 10-5 was done first and then th e others 10-4, 10-3, 10-2 .this is because the spreader which was used was plastic so the lower concentrated bacterium was spread first as the plastic spreader could not be flamed to kill the bacteria. If this aseptic technique was not used and the highest concentration of bacteria was used first it would have meant that the bacterial dishes would have become contaminated and also single colonies of bacteria would not be gained. If a glass spreader was used then it could have done in ascending order as the glass could be flamed by placing ethanol on the surface killing the bacteria on the glass spreader before doing the next part of the serial dilution. The final part of the first lab sessions was to prepare smears of bacteria for gram staining. Gram staining is a common technique used to differentiate two large groups of bacteria based on their different cell wall constituents. The Gram stain procedure distinguishes between Gram positive and Gram negative groups by colouring these cells pink or purple. Gram positive bacteria stain purple due to the presence of a thick layer of peptidoglycan in their cell walls, which retains the crystal violet these cells are stained with. Alternatively, Gram negative bacteria stain pink, which is attributed to a thinner peptidoglycan wall, which does not retain the crystal violet during the decolouring process. Gram staining involves three processes: staining with a water-soluble dye called crystal violet, decolourisation, and counterstaining, usually with safanin. Due to differences in the thickness of a peptidoglycan layer in the cell membrane between Gram positive and Gram negative bacteria, Gram positive bacteria (with a thicker peptidoglycan layer) retain crystal violet stain during the decolourisation process, while Gram negative bacteria lose the crystal violet stain and are instead stained by the safranin in the final staining process. The process involves three steps: 1. Cells are stained with crystal violet dye. Next, a Grams iodine solution (iodine and potassium iodide) is added to form a complex between the crystal violet and iodine. This complex is a larger molecule than the original crystal violet stain and iodine and is insoluble in water. 2. A decolouriser such as ethyl alcohol or acetone is added to the sample, which dehydrates the peptidoglycan layer, shrinking and tightening it. The large crystal violet-iodine complex is not able to penetrate this tightened peptidoglycan layer, and is thus trapped in the cell in Gram positive bacteria. Conversely, the outer membrane of Gram negative bacteria is degraded and the thinner peptidoglycan layer of Gram negative cells is unable to retain the crystal violet-iodine complex and the colour is lost. 3. A counter stain, such as the weakly water soluble safranin, is added to the sample, staining it pink. Since the safranin is lighter than crystal violet, it does not disrupt the purple coloration in Gram positive cells. However, the decolourised Gram negative cells are stained pink. (The descriptive methods are shown in the handbook for all experiments.) Results for the gram staining After following the method as stated in the handbook we examined the slides under a microscope using the oil immersion objective of 100x. We then noted the shape of the bacteria that could be seen and the colour being purple (Gram positive) or pink (Gram negative). Below are the traces of the bacteria which could be seen under the microscope. Figure 1 Staph aureus gram positive (purple) Description of what could be seen: Cocci shaped bacteria Irregular clusters of bacterial cells Figure 2 Bacillus cereus gram positive (purple) Description of what could be seen: Rod shaped bacterial cell Singular bacteria Figure 3 Saccharomyces cerevisiae gram positive (purple) Description of what could be seen: Cocci shaped bacteria Clusters of bacteria closely packed Smooth Figure 4 E-coli gram negative (pink) Description of what could be seen: Rod shaped bacteria cells Linked (string like, filamentous) Results of the experiments After 24 hours the agar plates with the bacteria were ready to be viewed. Firstly the agar dishes with the hand prints were viewed. Below is a diagram of the agar dish and the bacteria which was present: There are different bacteria which were present while observing the dish, they were the following A The first bacteria which were seen and labelled as A were the largest of the three visible colonies which are circle in shape and yellow in colour with smooth edges, they can be seen to have a slightly humped surface. B These are slightly smaller in size than the ones described above and are also circle in shape but are white in colour, again the edges are smooth and the surface is humped. C- These bacterium were only seen after washing hands they had no specific shape and were a lighter colour which was not very clear. They were flat with rough edges. Before wash After wash The next dish which was observed was the streak plating dish, this had been left to incubate for 24 hours also. The results are shown on the picture below: A sample of Staphylococcus aureus was inoculated onto an agar plate using the streak plate method. From this diagram it can be seen that part 1 shows a higher concentration of bacteria. Parts 2, 3 have fewer bacteria but still there are very few single colonies. Part 4 shows many different single colonies of Staphylococcus aeurus and are easily visible. The final dish which was viewed after 24 hours of incubation was the dish containing Staphylococcus aureus where it had been diluted to 10-5. These results can be seen below where there is diagram of the Petri dish including the bacterium. From counting the colonies on the dish the figure which was calculated was 486. The amount of colonies calculated was still quite high as the preferred number of colonies would have been from 30-300. This may have been achieved if the serial dilution was carried further. To calculate the amount of cells in this agar plate first the following was done: 0.1ml of solution = 4.8610-2 (486) 1ml of solution = 4.8610-3 so as it was the serial dilution of 10-5 the calculation was then multiplied by 5 to give the final answer number of bacterial cells = 4.8610-8 The last part of the lab session was to count cells using an Improved Neubauer Counting Chamber also sometimes known as a haemocytometer. The main objective of this session was to be able to calculate the total cells in the given sample. Below is a diagram of a haemocytometer with the slide placed over it: The haemocyometer contains 9 large squares under the microscope at the 40X lens. The area of the square can be measured at 1mm2. The way to distinguish these squares from one another is by the tripe dense lines. Within each large square there are smaller grids which can be used to help during counting. Also when the counting the bacteria cells there was a set way to do this as shown below in the diagram:- Bacterial cells So as can be seen in the diagram if the bacteria cells are at placed on the edge of the small squares then they will not be recorded. The orange lines representing cells will not be recorded as they are the end of the grid. 3 dense line separating each large square The way the cells were counted was to identify which squares were going to be used to observe and calculate the number of bacteria present. The way this was done was there were 9 squares and only 5 squares were chosen as shown in the diagram below: Squares 1, 3, 5, 7 and 9 were the squares which were used to count the bacteria. Once the haemocytometer was set and the proposed samples were placed into the counting chambers and then placed under a microscope to view (extended method is described in the module handbook). The cell count was done for two different cell suspensions whole blood (ovine) and brewers yeast (Saccharomyces cervisiae) the samples were not diluted. They were then counted and the results are shown in the table below. Table to show cell count from haemocytometer for the whole blood Square Number Number Of Cells Present 1 50 2 48 3 47 4 48 5 44 Total 237 To calculate the total cell count in the neat solution a calculation was needed. Firstly the average number of cells was needed to be worked out. The sum was 237/5=47.4. To work out the cell number it was multiplied by 110-4=4.7410-5 So then finally to work out the cell yield the number of cells/ml was used which was 4.710-5 and was multiplied by the total volume of 10ml and thus the yield calculated was 4.7410-6. Table to show cell count from haemocytometer for the Brewers yeast Square Number Number Of Cells Present 1 22 2 20 3 15 4 9 5 15 total 81 The same steps were taken to work out the cell number and yield for the Brewers yeast. Cell number = 1.6210-5 Cell Yield = 1.6210-6 Table to show cell number and cell yield of both samples Brewers yeast Whole blood Cell number 4.7410-4 1.6210-5 Cell yield 4.7410-6 1.6210-6 Discussion of results In this part of the report I will refer to the results obtained and assess if they were accurate or not to the study of aseptic techniques. Firstly the practical which involved looking at bacteria on the skin showed that after washing there was fewer bacteria but another form of bacterial cells started to grow. The reason for this could have been that when closing the taps I may have used my hands. The taps in the lab are made o be closed by the wrist so the bacteria is unable to come in contact with the surface of your hands. The reason for this is because if you wash your hands and then close the taps with your hands again then you are just collecting the bacteria off the taps again. In some cases the amount of microbacterium on the skin can increase after washing, this is because by covering the skin with water you are making conditions for microrganisms more favourable and thus more will grow. It is therefore understandable that the growth of microorganisms will depend upon the c hemical composition of the skin, for example if it is dry or whether it has a low pH. Most microorganisms that are present on the skin are located near hair follicles or sweat glands this is because they provide the nutrients and the correct environment for there growth. Also another reason for the bacteria still being there after washing hands on the agar dish was because of the process of washing hands. The process of washing hands should be done surgically as there is not such thing as part sterile. So to make sure that all germs and bacteria are washed away from skin the procedure of hand washing should be followed correctly. There are over 100 different types of bacteria on hands. The most common types of bacteria found on hands are familiar household names: Propionobacterium (the bacteria responsible for acne), strep, and staph (of which the infamous methicillin resistant staph aureus, MRSA is a subtype). Not all these bacteria are harmful as skin infections do not arise because you have bacteria on your skin. Rather, they arise because the type of bacteria on infected skin is not healthy bacteria but aggressive pathogenic bacteria. Streak plating discussion From looking at the results obtained from the streak plating it can be seen that the streak plate was not very accurate as the intended result was not achieved. The aim of this experiment was to try and gain single colonies but the problem with the streak plate which I had carried out was that there was not enough room for the single colonies to advance. This was because the initial inoculation streaks were too thick and so took up too much space thus leaving little space in the middle of the plate for single colonies. It is therefore required that the initial streaks are made thinner and cover, as a rough estimate, the outer 2cm of the agar plate thus, leaving plentiful space at the centre of the plate for single colonies to grow. The problem with this procedure is that each colony may not represent the progeny from one cell, as two or more cells which are very close together could appear as one colony. Another problem which may have caused difficulty achieving single colonies may h ave been the concentration of the bacteria. If the bacteria were diluted it may have helped to achieve single colonies. The single colonies which were achieved were all similar to one another this shows that the bacterium which was present in them colonies was the same bacteria. This was achieved as the inoculating loop was sterilised each time so only the bacterium which was being used grew on the agar dish. Gram Staining In this part of the practical there were four different bacteria which were tested by using the gram staining process to see if they were gram positive or gram negative. The first bacterium was Staphylococcus aureus, Bacillus cereus and Saccharomyces cerevisiae which were gram positive bacterium as after testing the bacteria under the microscope it showed that it was stained purple. The SA under the microscope was seen like a bunch of grapes as its names suggest as Staphyle in Greek terms meant grapes. Staphylococcus aureus is a bacterium, frequently living on the skin or in the nose of a healthy person that can cause illnesses ranging from minor skin infections and abscesses, to life-threatening diseases such as pneumonia, meningitis, endocarditis and septicemia. The Bacillus cereus is a facultative anaerobic bacterium associated with food poisoning in humans. The food poisoning is a result of ingesting toxins produced by the bacteria. B. cereus is widespread in the soil and the food industry in such foods as herbs, spices, milk, and vegetables. Transmission of this disease results not only from contaminated foods, but also from improper food handling/storage and improper cooling of cooked food. The bacteria seen under the microscope and as can be seen in the diagram (figure 2) shows the bacteria as rod shaped bacteria which do not cluster together and are separated around the slide, in different directions and are not in any particular order as they all in different angles. The Saccharomyces cerevisiae is also known better as yeast which could be used for baking or used while making alcohol. These cells where seen under the microscope as single cells which were rounded shaped cells and were closely packed together in groups. The last bacterium was the E. coli which was stained pink as this was a gram negative bacterium. This bacterium is found in animals and birds in the lower intestines it helps with the digestion of food. If E. coli is ingested it will cause the small intestine to become inflamed. People can contract an E. coli infection by drinking contaminated water, eating fruit or vegetables that have been watered with contaminated water, drinking unpasteurised milk, or eating undercooked ground meat. In Gram-positive cells, peptidoglycan makes up as much as 90% of the thick cell wall; more than 20 layers of this polymer stacked together. These peptidoglycan layers are the outermost cell wall structure of Gram positive cells, whereas in Gram negative cells, the thinner peptidoglycan component is covered by an external lipopolysaccharide (LPS) membrane. Serial dilution agar dish 10-5 This practical was done to see if individual colonies were able to be produced so the cells could be counted. The main aim was to reach from 30 -300 individual colonies. The amount of colonies which I produced in my agar dish was calculated and counted at 486. The method used was to try and calculate the number of cells in 1 ml solution of SA. This could only be done by serial dilution as it would be too difficult to count the cells if the bacterium solution was not diluted. The other dishes had too many colonies to count just by using the naked eye because it looked like a bacteria lawn. To try and achieve a better result and fewer colonies the experiment could have gone further and instead of having a concentration of 10-5 the solution could have been diluted further. By diluting down the solution it also allows the bacterium to grow in optimum conditions as they do not have problems such as less space or food. Cell counting using a haemocytometer In this part of the practical two solution were supplied and cells were counted by the use of a haemocytometer and a microscope. While counting the bacteria it may have been misjudged as some bacteria may not have been counting this is one reason why the number recorded were quite low as the solution was not diluted as well. Also when counting the bacteria its a total cell count so it is the living and dead bacteria so the results are not as accurate if only doing a live cell count. A better idea would be to do a serial dilution when doing a live cell count as only the living cells will grow into individual colonies. For the whole blood the amount of cells which were calculated was 237 and in the brewers yeast there were 81 cells. A reason for the brewers yeast having less amount of cells maybe that the cells form flocks of cells so it may be hard to visually see separate cells so when counting them a few cells may be counted as one cell. Also when counting these cells the same perso n was used to count the cells in both solution the reason for this being as different people have different judgments and by using the same person it will help gain fair and more accurate results.

The Doctrine of ‘Personality Rights’ in the UK

The Doctrine of ‘Personality Rights’ in the UK The United Kingdom has never acknowledged a specific doctrine of ‘personality rights’; the law provides neither coherent nor consistent protection, as the courts are ‘sceptical about creating monopoly rights in nebulous concepts such as names, likeness or popularity’.[1] Therefore celebrities and other high-profile individuals rely on a combination of passing off, trademark, copyright and privacy laws for protection of the commercial value of their personality. None of these were invented to protect personality rights; however they are gradually developing to adjust to the commercial reality of the value of celebrity merchandising and endorsements. Misleading the public by giving a false impression of endorsement of a product by a celebrity has been to commit the tort of passing off for over a decade.[2] The tort of passing off was traditionally defined as ‘nobody has the right to represent his goods as the goods of someone else’.[3] The ‘ classical trinity’ is necessary to succeed in passing off: ‘the goodwill or reputation must be attached to the products or services of the plaintiff, the misrepresentation must lead to the confusion as to the source of the goods and services, and this confusion must cause damage to the claimant’.[4] In the case of Fenty Ors v Arcadia Group Brands Ltd (t/a Topshop) Anor,[5] high street fashion retailer Topshop licensed an image of popstar Rihanna’s face from a photographer and printed it on a t-shirt without either her permission being sought nor obtained. Rihanna then sued for passing off. Mr Justice Birss applied the doctrine to the dispute. Although on very particular facts, Birss J found in favour of Rihanna and established a general principle that arguably goes against any celebrities who might have hoped to see the creation of a doctrine of personality rights. This decision develops the tort of passing off to small degree whilst emphasising that, in each case, the facts are decisive.[6] The debate about the recognition of personality rights in the UK is gathering impetus in the wake of Fenty with academics like Walsh questioning if ‘personality rights are finally on the agenda’.[7] In the 1970s the UK courts were regularly unwilling to find false impressions relating to merchandising resulted in misrepresentation because of the need to show that they were engaged in a ‘common field of activity’. This introduced a somewhat blunt test for confusion and there often would be no proximity between, for example, a radio broadcaster and a cereal manufacturer.[8] Until the test was discarded, at least as an absolute condition,[9] it limited attempts to expand the categories of misrepresentation to cover licensing connections.[10] Where the absence of a common field of activity was not conclusive the court for example held the use of the name of the pop group Abba on merchandise did not amount to passing off on the basis that there was no real possibility that the public would be confused into thinking that Abba had approved the goods merely because their name or photograph appeared on them.[11] Likewise the use of a photograph of the Spice Girls on the cove r of a sticker collection was held not to constitute passing off.[12] An important exception came when it was held passing off had been established where cartoon characters, the Teenage Mutant Ninja Turtles, were on clothing without authorisation, since the public did expect the goods to be licensed.[13] This case was distinguished from the Abba scenario on the basis that it was brought in the context of the unauthorised reproduction of images of cartoons in which copyright existed, rather than the image or name of a celebrity. Yet the decision is generally viewed as opening up character merchandising law in the UK. In the seminal case of Irvine Laddie J held passing off covered cases of false endorsement, like where Talksport had altered an image of racing driver Eddie Irvine to have him hold a branded Talksport radio for advertising purposes without his permission. Laddie J considered the increasingly popular marketing practice of personality licensing, including the licensing of a personality’s name or likeness outside a celebrity’s area of expertise as a common and lucrative practice for them, to reject the ‘common à ¯Ã‚ ¬Ã‚ eld of activity’ condition. Laddie J identified the inherent flexibility of passing off by saying ‘the sort of cases which come within the scope of a passing off action has not remained stationary over the years†¦passing off is closely connected to and dependent upon what is happening in the market place’.[14] Although Irvine was celebrated as a turning point in the protection of personality rights, the important limitation in the judgment was that passing off was limited to false endorsement and excluded merchandising cases. The classic celebrity-merchandising situation seems similar: the celebrity has a reputation and the public knows that it is common practice for celebrities to market their popularity by granting merchandise licenses.[15] Laddie J differentiated between cases of endorsement and merchandising, however in Fenty Birss J approved Laddie J’s reasoning but made it clear there is no difference in merchandising cases and that the legal principles apply equally well in passing off if the public had been deceived into thinking the celebrity had authorised the product. Rihanna easily established sufficient goodwill in the fashion industry, as a style icon because of her ‘cool, edgy image’.[16] This was demonstrated in her endorsement contracts with Nike and Gillette, her fashion design and promotion work with rival retailer River Island, and she had worked with HM, Gucci and Armani to collaborate on and design clothing. Birss J therefore stated Rihanna’s ‘identity and endorsement in the world of high street fashion was perceived†¦to have tangible value by an organisation well placed to know’.[17] Misrepresentation was the key issue. Topshop argued the clothing was simply a t-shirt bearing an image of Rihanna and the public had no expectation that it was authorised by her, whereas Rihanna contended that the particular facts of the case meant customers were misled into believing she had endorsed the t-shirt herself. The court considered the point in depth, addressing the various circumstances before considering the issue as a whole. Certain evidence considered was found to be neutral to finding a misrepresentation. The fact there was other unauthorised clothing bearing Rihanna’s image on sale did not imply that the public would necessarily believe that such clothing was authorised. Topshop had sold both clothing bearing authorised images and clothing, which was approved or endorsed by celebrities. Overall, its customers were neutral: having no positive expectation either way when considering clothing bearing a celebrity’s image. Also the t-shirt was fashionable an d on sale in a high street retailer. Certain factors indicated finding in Topshop’s favour. Some of Rihanna’s official merchandise included an ‘R slash’ trademark logo or her name, the t-shirt lacked both, and apart from a few days online the word ‘Rihanna’ was not used at all. There was also no genuine evidence of actual confusion. However on balance, significant factors supported RIhanna. Topshop had made considerable effort to emphasise connections in the public consciousness between the store and celebrities notably Kate Moss, and now more importantly Rihanna. This made it more likely purchasers would conclude that the t-shirt was authorised and being a fashion retailer, consumers would reasonably expect Topshop to publicise and sell products authorised by celebrities. Topshop’s prior association with Rihanna was important as Topshop ran a competition in 2010 to win a personal shopping appointment with Rihanna. Rihanna also visited Topshop in 2012 which they chose to publicise by tweeting to their 350,000 Twitter followers, just before the t-shirt went on sale – a significant commercial communication in the eyes of Birss J, to a demographic who valued social media highly. Topshop had therefore repeatedly associated itself and it products with Rihanna in a high-profile manner and this demonstrated Topshop were looking to take advantage of Rihanna’s position as a style icon. The image on the t-shirt was taken during the video shoot of RIhanna’s single ‘We Found Love’ from her 2011 ‘Talk that Talk’ album. Importantly, it showed Rihanna with the same hairstyle and headscarf as the album cover. This meant that the image was not just recognisably Rihanna but looked like a promotional shot for the music release. The court found that it was entirely likely that, to her fans, the image might be regarded as part of the marketing campaign. This was a critical point in the de cision. Although Birss J believed a ‘good number’ of purchasers would buy the t-shirt without considering the question of authorisation, he concluded that, in the circumstances, a substantial proportion of those judging the t-shirt (specifically Rihanna fans) would be encouraged to think that it was clothing authorised by the popstar. They would have recognised that particular image of Rihanna not simply as an image of her but as a particular image of her connected with the particular context of the album. Many of these purchasers would have bought the product because they thought that Rihanna had authorised it; others would have bought it because of the value of the perceived authorisation itself. In each case, the idea that it was authorised was part of what motivated them to buy the product and in each case they would have been deceived. The test for damage was also easily satisfied. If a substantial number of purchaser’s were deceived into buying the t-shirt because of a false belief that it was authorised by Rihanna herself, then that would have damaged Rihanna’s goodwill, both by way of sales lost to her merchandising business and a loss of control over her reputation in the fashion sphere.[18] Considering the particular facts, it is not surprising Birss J found in Rihanna’s favour. The classical trinity of passing off were fulfilled, however this decision is unlikely to open the floodgates for cases to be brought every time a celebrity’s image is used without a merchandising license, as it was made clear ‘the mere sale by a trader of a t-shirt bearing an image of a famous person is not without more, an act of passing off’.[19] Birss J was eager to emphasise that ‘there is today in England no such thing as a free standing general right by a famous person (or anyone else) to control reproduction of their image.’[20] The judgment is useful as a confirmation of the general principles of passing off applied to unauthorised use of celebrity images.[21] If the UK is approaching the creation of a doctrine of personality rights in some form, it is necessary to analyse the justifications and gauge whether they are robust enough to validate the subsequent restraints that would be placed upon society. The justifications suggested in support of personality rights fall largely into three groups: moral, economic and consumer protection arguments. The labour-based moral justification is founded on John Locke’s theory of property.[22] Essentially, itprovidesthat an individualhasamoralrightintheobjectofvaluetransformedbecauseoftheir efforts. Nimmer supported this point by contending that the person who has ‘long and laboriously nurtured the fruit of publicity values’ and has spent ‘time, effort, skill, and even money’ in their creation, is presumably allowed to enjoy it.[23] Professor McCarthy feels personality rights are ‘a â€Å"common-sense†, self-evident right needing little intellectual rationalisation to justify its existence’.[24] However, Madow deconstructs these arguments by contending that fame is something ‘conferred by others’ and is not necessarily down to the efforts of the individual.[25] Moreover according to Madow the labour argument ignoresthe fundamentalrole themediaplayinthecreationofcelebrities.He uses the example of Einstein andobservesthatth emedia selectedhim becausehedidinterviews, wasquotable and hehadtheright‘look’.[26]TheimageofEinsteinthat is familiar today,what itmeanstothe pubic themadbutpleasant scientistwith bushywhitehairandmoustache wasa personality createdby themedia. Therefore only when the media and public take notice and attach importance to a personal image can it fully enter into the market place.[27] Thus contrary to the statement by McCarthy, it would appear a celebrity cannot justify that they solely created their public image and consequently cannot stake an indisputable moral claim to the exclusive ownership or control of the economic value that comes with it. Personality rights can also be justified on economic arguments. Economic theory proposes persons should be economically incentivised into ‘undertaking socially, enriching activities’ such as creating a persona that benefits society culturally,[28] and this creativity can only be encouraged if the person is given exclusive right to control their creations, because this ‘provides incentive for performers to make economic investments required to produce performances appealing to the public’.[29] However Carty doubts whether personality rights would produce increases in ‘economic activity’ or ‘innovation’.[30] Following Madow’s ideas, the UK is currently without a personality right, yet celebrities still gain significant income from their publicity values and failure to introduce such a right in the future will not stop individuals profiting from the income already gained through endorsements and merchandising officially authoris ed by them.[31] According to Madow such protection also has ‘distributional consequences’,[32] whereby personality rights elevate the price of merchandise and advertising in general, placing more wealth in the hands of a select few, who already derive significant income, and away from the mass of consumers making up society.[33] Another justification for personality rights is the consumer protection argument focusing on the idea that without protection, the public will be misled about the authorisation of a celebrity’s association with a product or service. At first sight the consumer protection argument appears advisable, joining protection of the celebrity’s success with protection of the consumer, and it mirrors the traditional rationale for trademark and passing off.[34] However personality rights would allow celebrities to stop commercial uses of their personas that are not fraudulent or deceptive, and Professor Shiffrin states personality rights give celebrites power ‘to control the dissemination of truth for his or her own profit’.[35] On another level, Madow argues the degree to which personality rights would stop the consumer being misled is generally superfluous,[36] because in situations where there is a realistic chance that, consumers will be deceived or confused about a celebrity’s association or endorsement, legal mechanisms better adapted for that reason already exist, notably passing off. In conclusion, the extent to which Fenty constitutes a creation of a doctrine of ‘personality rights’ is limited. In the words of Roberts ‘this judgment does not change the law; and it does not create an â€Å"image right†. It simply applies the existing doctrine of passing off to the evolving commercial reality of the value of celebrity endorsements’.[37] The decision is important as it improves a flaw in the Irvine verdict,[38] in the same way that Irvine marked the first time that passing off was applied to false endorsement, Fenty is the first time it has been applied to false merchandising featuring a real person, with merchandising claims having only previously succeeded in relation to fictional characters,[39] and indicates that UK courts are slowly recognising the need to protect the commercial value of celebrity merchandising. It is clear from the case that the result was carefully balanced on particular facts and that if for example Rihanna had not been a fashion icon or the image was different she would have less chance of being successful. Fenty highlights the issue of misrepresentation is however always one of fact, and the false belief of the purchaser is key: to constitute passing off, a false belief incited in the mind of the prospective purchaser must play a role in their choice to buy. Although there are persuasive advocates of the creation of a doctrine of personality rights,[40] and there is also no definite rationale for an absolute rejection,[41] it would seem the decision in Fenty should be welcomed because there are substantial drawbacks in the moral, economic and consumer protection justifications put forward. The decision develops passing off to a small degree to keep up with modern business practice without creating personality rights, which are not necessary as celebrities are already sufficiently protected. The tort of passing off has again demonstrated its inherent flexibility and that it is ‘ closely connected to and dependent upon what is happening in the market place’. To sum up, ‘without an element of consumer deception, English law in this area remains characteristically cautious’,[42] and this should be welcomed. [1] J. Klink, ’50 years of Publicity Rights in the United States and the Never Ending Hassle with Intellectual Property and Personality Rights in Europe’, (2003), 4 IPQ 363, p.366. [2] Irvine v Talksport Ltd [2003] EWCA Civ 423 [3] Reddaway v Banham (1896) 13 RPC 218 at 244 per Lord Halsbury [4] Reckitt Colman v Borden [1990] 1 WLR 491 at 499 per Lord Oliver [5] [2010] EWHC 2310 (Ch) [6] D. Meale, ‘Rihanna’s face on a T-shirt without a licence? No, this time it’s passing off’, (2013) 8(11) JIPLP 823, p.823. [7] C. Walsh, ‘Are personality rights finally on the UK agenda?’, (2013) 35(5) EIPR 253, p.253. [8] McCulloch v Lewis A May [1947] 2 All ER 845 [9] Lyngstad v Anabas Products [1977] FSR 62 at 67; [10] Wombles Ltd v Wombles Skips Ltd [1975] FSR 488 Ch D; [11] Lyngstad v Anabas Products [1977] FSR 62 [12] Halliwell Ors v Panini Ors (6 June, 1997, unreported) [13] Mirage Studiosv Counterfeat Clothing [1991] FSR 145 [14] [2002] FSR 60 at para 13-14 [15] J. Klink, op.cit., p.375. [16] Fenty v Topshop [2013] EWHC 2310 (Ch) at [46] [17] Ibid at [42] [18] Ibid at [72] [19] Ibid at [75] [20] Ibid at [2] [21] H. Beverley-Smith and L. Barrow, ‘Talk that tort†¦of passing off: RIhanna, and the scope of actionable misrepresentation: Fenty v Arcadia Group Brands Ltd (t/a Topshop), (2014), 36(1) EIPR 57, p.61. [22] J. Locke, The Second Treatise of Government, (New York: Liberal Arts Press, 1952) [23] M.B. Nimmer, ‘The Right of Publicity’, (1954) 19 Law and Contemporary Problems 203, p.216. [24] J.T. McCarthy, The Rights of Publicity and Privacy, (New York: C.Boardman, 1987), s.1.1[B] [2] at 1-5; s.1.11[C] at 1-46. [25] M. Madow, ‘Private Ownership of Public Image: Popular Culture and Publicity Rights’, (1993), 81 CLR 125, p.182. [26] Ibid, p.190 [27] J. Fowles, Celebrity Performers and the American Public, (Washington D.C.: Smithsonian Institute Press, 1992), p.84. [28] J.T. McCarthy, ’Melville B. Nimmer and the Right of Publicity: A Tribute’ (1987) 34 UCLA LR1703, p.1710. [29] D.E. Shipley, ‘Publicity Never Dies: It just Fades Away, (1981) 66 Cornell LR 673, p.681. [30] H. Carty, ‘Advertising, Publicity Rights and English Law’, (2004) 3 IPQ 209, p.251. [31] M. Madow, op.cit., p.211 [32] Ibid, p.218. [33] Ibid [34] H. Carty, op.cit., p.252. [35] S. Shiffrin, ‘The First Amendment and Economic Regulations: Away from a General Theory of the First Amendment’, (1983) 78 NW ULR 1212, p.1258. [36] M. Madow, op.cit., p.233. [37] J. Roberts, ‘Face off: Rihanna wins â€Å"image rights† case’, (2013), 24(8) Ent LR 283, p.285. [38] A. De Landa Barajas, ‘Personality rights in the United States and the United Kingdom – is Vanna too much? Is Irvine not enough?’, (2009) 20(7) Ent LR 253, p.258. [39] J. Roberts, op.cit., p.285. [40] S. Bains, ‘Personality rights: should the UK grant celebrities a proprietary right in their personality? Part 2’, (2013) 18(6) Ent LR 205 [41] [42] H. Beverley-Smith, op.cit., p.61.

The Zone Diet Essay -- Health Nutrition Weight Loss

It seems like everywhere you look there is some new diet plan making miraculous promises of weight loss through pills, plans, and formulas. The zone diet is no exception. The zone diet was developed by Dr. Barry Sears in his book," Enter the Zone" which was on the bestseller lists for weeks. The zone promises high energy, weight loss, and no hunger to those willing to follow the simple set of zone rules. It sounds great you say, but does it really work? What is the Zone? The "zone" was first referred to by athletes as a period of maximum performance and energy levels. When things are clicking and every part of our body is working at its best, we say we are "in the zone." When we fall short we experience a loss of performance, more illness, and feel moody and restless. The zone diet helps individuals to stay in the zone, not just trying to hit or miss. Instead of experiencing periodic energy highs and lows, it regulates levels throughout the day, putting the body in a metabolic state of peak efficiency. Much of this energy regulation is controlled by eicosanoids (http://www.coolrunning.com/sponsor/thezone/zone.htm#eicos). These are some of the most important chemical messengers in the body. However, since they perform their cell-to-cell communications very rapidly and in very small concentrations, they have often been overlooked by many researchers. Eicosanoids are completely derived from dietary fat. In addition, they have opposing physiological functions, which can be either good or bad. The good eicosanoids accelerate the use of stored body fat, whereas the bad do the opposite. These levels of eicosanoids can be controlled by what we eat at each meal. For example, high levels of carbohydrates decrease the produ... ...er 4. Gray, J., and Martinovic, A. (I 994). Eicosanoids and essential fatty acid modulation in chronic disease and the chronic fatigue syndrome, Medical Hypotheses, 43(l): 31-42. Harvey, J., Wing, R.,& Mullen, M. (I 993). Effects on food cravings of a very low calorie diet or a balanced, low calorie diet. Appetite, 21(2): 105-15. Kurilla, Michael G. (I 996). Protein Requirements in Humans. Intemet Librwy Shah, M., McGovern, P., French, S. & Baxter J. (1994). Comparison of a low-fat, ad libitum complex-carbohydrate diet with a low-energy diet in moderately obese women. American Journal of Clinical Nutrition, 59(5): 980-4. Suchner, U., and Senftleben, U. (1994). h=une modulation by polyunsaturated fatty acids during nutritional therapy: interactions with synthesis and effects of eicosanoids. Infusionstherapie und Transfusionsmedzin, 21(3): 167-82.

Violent media Images and video games results in violent behavior Essay

Violent Media Images and Video Games Results In Violent Behavior Can violent media images and video games result in violent behavior? The answer is yes. For a few decades now hundreds of researchers have take time to research the relationship of media images and video games to violent behavior in children. In the next few paragraphs I will discuss why media images and video games result in violent behavior in children. This paper will also provide some important factors that adults should know about media images and video game violence. It has been researched that media images and video games can be harmful and damaging to children’s minds. Most children watch 21-23 hours of television per week (Media Violence 1). Within the 21-23 hours of watching TV a week children are looking at 3-5 violent acts per hour (Media Violence 1). â€Å"By the age of 18, the average American child will have viewed about 200,000 acts of violence on television alone† (American Academy). Now imagine being a child and watching 200,000 acts of violence, and not being able tell the difference between real life and fantasy. There are many media images and video games that seem real to young children. Not only are these children confused but they are being traumatized by viewing these images. Media images and video games affect children in many ways. One of the first signs that children begin to depict is aggressiveness. Children begin to portray the acts of violence that they have observed from watc...

As You Like It, The Passionate shepherd to His Love, and The Nymphs Re

Contrasting As You Like It, The Passionate shepherd to His Love, and The Nymph's Reply to the Shepherd      Ã‚  Ã‚   The pastoral settings in Shakespeare's As You Like It, "The Passionate shepherd to His Love" by Christopher Marlowe, and "The Nymph's Reply to the Shepherd" by Sir Walter Raleigh collectively portray contrasting ideas about nature. Marlowe idealizes pastoral life while Raleigh's companion piece shows its negative aspects. As You Like It explores both the positive and negative qualities. Pastoral settings conventionally carry the connotation of a nurturing and wholesome environment, similar to the philosophical ideas of the superiority of a natural man. In nature, there are different rules from society in which things work together for a common good. In As You Like It, Orlando, thinking that nature is savage, pulls his sword and demands food of the disposed duke. What Orlando finds is that nature is less savage than civilization. Duke Senior, who promises to give Orlando all that he has, describes the splendor and bounty of nature with "tongues in trees" and "books in the running brooks." The court comes to the pasture, seeking food, clothing, and shelter, and finds fulfillment there. A shepherd, who resembles the chivalric Duke Senior taking care of his flock, protects the animals in his care just as nature provides him with food, clothing, and shelter. A shepherd's wife must support and help take care of the shepherd. Marlowe's passionate shepherd tries to woo his love by promising the best "wool" from "our pretty lambs," beautiful fields in which to reflect, "beds of roses" to sleep on, "A cap of flowers, and a kirtle/ Embroidered all with leaves of myrtle." She will also have "Fair-lined slippers for the col... ... to the shepherd if she accepted his proposal. Even though Phebe settles for Silvius, when she finds out Ganymede is really a woman, her happiness is only bitter-sweet.    The pastoral scenes in As You Like It and in the companion poems by Marlowe and Raleigh show nature as a refuge with wonderful mysteries, a place of infectious love, and still a cruel, savage place. Nature is all of these things, an amalgam of mixed blessings, which in differing contexts may be both beneficial and deceptively vicious.       Works Cited    Marlowe, Christopher. "The Passionate shepherd to His Love." Various versions have been consulted.    Raleigh, Walter. "The Nymph's Reply to the Shepherd." Various versions have been consulted.    Shakespeare, William. As You Like It. New York: Dover Publications. 1998. All quotations are from this text.   

Lending a Helping Hand

Lending hand can mean a variety of things for many people. It can mean help to get out of a financial bind, coming alongside another for a time of grief, or just being there for somebody. But most of us lend a hand to another for the purpose of seeing how one can help another in a specific situation.Especially in time when what one knows can help in the predicament of another. One of my reasons seeking admission in your program is to do just that.In my seven years in the New York City Department of Education, one of my duties has been to conduct visitations to the parents of children that have proven to difficult. These children usually come from backgrounds and stations in life that would other people ask â€Å"Why Bother? But that is where the motivation comes in for me to seek admission into your program. It's to make people understand the lives of these children are worth something.In this line of work, it is imperative that I can get a backgrounder of the children's behavior fr om the parents or guardians of these children. This would allow me to better assess the patterns of the child in relation to his various environments.Factors such as school and social life, I believe, have a great bearing on the behavior of these children. But with the knowledge I already possess, I should have a better chance at the reformation of the child should I gain entry into your program.When the case is usually presented, some people are often times just ready to give up on these children. Many people would just rationalize that these children are born to be at the low rungs of society, ending up either as beggars or criminals. But my vocation is not just to give up on them. I try hard to get them on the right track. But what is exactly the right track?For them, the first step in finding the path is talking to them. It's a big step for them to open up on the reasons that they drop out of schooling. The parents, too, have a large part in the reformation of the child. I make it a point to challenge the parents of these children to be positive influences on the lives of these children.Some may think that what I do is tiring, exasperating and down right frustrating. At some times, I would tend to agree. The many times that I talk to children and parents would tend to frustrate even the best of people. Especially when you see the efforts, the sheer amount of it, just end up in smoke. But to me, it's just not a job. If I sound a bit on the ethereal, I do find what I do to be a calling of sorts.Usually, people would connote a calling to be of a grander design. A calling would tend to make people think of going on some mission in life, away from civilization and the perks and benefits of this life to be with the down trodden and less fortunate. But how does getting children to go back to school be a calling? For me, it is a calling.If your office would office would consider my personal circumstance, most of what is apparent that apart from the house visits th at I regularly conduct with the parents of truant children, most of the facts are in the area of clerical, administrative or research work. But these credits, I believe, would prepare me in earnest to help more children if I get accepted into your program. How? I believe that your program is looking for students not just good in academics, but learners and doers.Brain knowledge and experience are, to me, two vastly opposite ends for learning. Just getting into program with just the expressed desire to acquire more brain knowledge is not a trait that I would want to carry into my field. Yes, accumulating knowledge is important in correctly doing the task that is set before an individual. But I believe that with my experience and the knowledge that I know I will gain in your program will allow me to be better at my calling.It is also mentioned in my personal circumstance that I also assist in the education of children with special needs. The children in this area are of need of extra care and attention. This is another area that I would like to improve on with the knowledge that I would gain should I gain entry into your program. But what would be the relationship of mostly clerical and administrative work in the final output?Academics, I believe, are an essential part in the execution of any program designed to help any individual. Without the knowledge gained in school, it would be difficult to be effective in any endeavor one has set out to do. But is the attainment of a degree of academic knowledge the answer in helping these children? Should that be the only basis?My advantage would be that in addition to the knowledge that I know I will gain in the event that I am accepted into your program, that knowledge will be accompanied by years of first-hand experience that I already possess.The many instances and incidents of helping and aiding children, whether to get back into school or helping them in finding suitable alternatives to formal schooling, or explain ing to the parents of special needs children their individual education plans, should serve me in good stead if I am chosen to get into your program.Why the passion in helping these children? I must also point out that I am a mother of two young boys, with one of them, my 5 year old suffering from a speech disability. This everyday first hand experience of seeing my child being helped along as he gets better from his impairment, has bolstered my resolve and conviction that I can be of greater use to other children if I combine my years of experience with further study available through your program. It is my fervent desire that should be humbly among those accepted into your program.

Indian Curries Essay

Indian curries argon, with no doubt, a n angiotensin-converting enzymeworthy part of culinary art to be effect almost e precisewhere around the world. They ar popular for their wide taste and big variety. It is no wonder then to examine restaurant and antithetic framings of eateries specializing in Indian culinary art. An Indian cuisine is non pass with flying colors with come forth the garment. In fact, the intelligence train is corresponding with Indian cuisine. Apart from the variety and great taste of Indian curries, they to a fault let tantalizing colors that are appealing to the middle. There is a misconception about the Indian curries that is held by the public, especially Ameri arouse public. many a(prenominal) sight think that they are always spicy. This is not the case. Some curries own disconsolate flavors, and even angelic in many cases. It is not true that dress up disintegrateize is the only chemical element of preen food for thought in India. There are otherwise ingredients standardized pepper, chillies and others. However, it is true that spices are a central part of Indian coiffure steadyes, but not the sole component. This newspaper is going briefly look at the historical background of Indian tog. The different types of Indian curries will withal be crushd.The writer will also analyze the incorporation of Indian flavour in Ameri fire cuisine, and the popularity of this coiffe amongst the American public. Indian Curries A Brief Background When the word fit out is used in the Indian context, it switch-to doe withs to do (Panjabi, 2006). As such, any kindhearted of Indian food that is accompanied by a do is referred to as a curry. Curries in India are used as a side deal out, meaning that they fall out other meals like sift, chicken or lamb (Sanmugam, 2003). On the other hand, curry powder is a combination of respective(a) spices.These will include turmeric, coriander and other powders lik e chillies and spice up. The term curry is derived from a word that is prime in the southern Indian fellowship of Tamil (Panjabi, 2006). This community used the word kari to describe the equal kind of dish that Indians refer to as curry (Panjabi, 2006). Curries have a real long record in the Indian culture. By the year 3000 B. C. , most of the ingredients of curry powder were to be make up in Indian farms (Raghavan, 2006). These include turmeric and pepper. Also, gai choi and cardamom were to be name in these farms.It is authorized to note that these were the basic ingredients of curry powder, meaning that this powder existed that beforehand(predicate) in this civilization. But the earliest evidence of a recipe that can be exposit as curry dish appeared a lot later. This is the period around 1700 B. C (Raghavan, 2006). It was in form of a meat dish that was accompanied with a spicy sauce, the lobby mark of Indian curry (Raghavan, 2006). This was found in Mesopotamia, and it was a recipe scripted on tablets. Archeologists and other analyst of the early civilizations contend that this dish was an offer to the Marduk deity (Raghavan, 2006). tog became a component of British cuisine in the late eighteenth century (Peterson, 2007). It was brought to this land by merchandiser ships sailing from India. The first recipe for what we refer to as curry today appeared in 1747 in Britain (Peterson, 2007). It was composed by Hannah Glasse. This was in her book Glasses Art of homework (Peterson, 2007). Before 1780, curry could be found in approximately restaurants in the urban center of London. Curry powder, the chief ingredient of curry dish in India, is made by combining at least a dozen spices. This combination is referred to by the Indians as garam masala (Hayden, 2009).This combination is used in the Indian curry dish to bring out the distinct flavor and taste that is associated with Indian cuisine, as easily as to resume to the tantalizing flavor. E arly Indian curry dishes did not guard peppers. This is because peppers were not swelled in India at that time. They only came to be incorporated into the dish after(prenominal) the Indians started job with merchants who had access to red and chili peppers (Panjabi, 2006). Curry dish can be varied to cater for the need of vegetarians as well as the meat l every crops.Types of Indian CurriesThese are the type of curry dishes that can be found in restaurants of nowadays that limit in Indian cuisine. The dishes, together with the incident recipe, originated from India and her environs, but are sometimes change to fit to the local environment. For example, beef is not used by Indians in their cuisines, as it is against the Hindu religion. However, one tends to find Indian curry inhere ining beef in most contemporary restaurants in our society. Rogan pull the leg of The chief ingredient of this curry dish is lamb (Panjabi, 2006). The spices in this dish are moderate.The dish ha s its roots in the cuisine that is practiced in the Kashmir. This is especially the Yankee region of this country (Panjabi, 2006). To spice it up, the chef uses outstanding amounts of dried red chillies. This constitutes it its characteristic dusky crimson color. Fresh tomatoes are also used. The tomatoes are accompanied by a dash of coriander. Jalfrezi This is another Indian curry dish that is middling spiced, lacking the characteristic hot taste that many people like to associate with Indian cuisine (Hayden, 2009). The curry sauce is composed mainly of tomatoes.They are stir fried, then garnished with sweet pepper (Hayden, 2009). The individual can augment more peppers to make the curry sauce hotter, instead of its original flavor of some sweet. This sauce can then accompany other dishes like fish with rice and bread. Vindaloo This dish will perhaps give the consumer the envisioned image of Indian curries. It is a very fiery curry that has conspicuous amounts of red peppe rs and vinegar (Hayden, 2009). This dish is not native to India. It came with the Portuguese who colonized this country. This was in the late 1400s (Hayden, 2009).Originally, this dish was a combination of wine and garlic. Today, cardamom and gai choi seeds can be used to loan to the distinct hot taste of the sauce. Dopiaza These curry dish is based on onions. First, onions are browned. Then the chef will add ginger and garlic. These are the iii main components of the sauce (Hayden, 2009). After this sauce is prepared, it is then unite with the beef, fish, chicken, lamb or any other kind of meat that the person desires. It is moderately dry. The above are just some of the common curry dishes that are to be found in our society.It is an indication of how Indian curries have influenced contemporary food homework and habits in America. This can be gauged by the fare of Indian restaurants that are to be found around the cities. Each city has at least three Indian restaurants (Ragha van, 2006). Though the dishes are of Indian origin, it is important to note that the restaurants serve both Indian and non-Indian clientele. Importance of Indian Curries Food serves a number of functions in the human society. It is not only used to satisfy the aridity pangs of the individual, but can also be out into a myriad of other many uses.For example, food can be used as a federal agency of socialization, whereby people meet and socialize over a plate of food or a cup of tea. Food can also be used for heathenish practices, for example when it is used by Indians as offerings to their gods. Indian curries serve these purposes and many others. However, the historied benefit of Indian curries is to be found in their use as medicative components. Indian curries have been cognize to counterbalance common illnesses like Alzheimer and crabby person. This is perhaps the mind why there are slight cases of Alzheimer in India and her neighboring societies.For the curries to hav e the sought after medicinal value, the chef is advised to use dulcet ingredients, as opposed to the processed ingredients like curry powder found in many supermarket shelves today. Caraway seed is one of the oldest ingredients of Indian spices (Sanmugam, 2003). These seeds contain limonene oil (Sanmugam, 2003). This is very useful in boosting the individuals immunity system. It also helps in soothe dry and itchy skin. This oil has been known to relieve many conditions, especially after been combined with olive oil. These include bronchitis and eye infections (Sanmugam, 2003).When used in food, this spice helps loaded mothers to produce more milk for the child. It can also be used to contain oral infections like halitosis. Cardamom pod is another very useful ingredient of Indian curry. It contains cineole (Peterson, 2007). This is a potent antioxidant. It boosts the immune system. It also detoxifies ones liver. batch who consume curry containing this spice regularly have bee n known to have reduced risks of getting cancer, especially stomach cancer (Peterson, 2007). It is also known to fight back bronchial asthma and can be used to fight bad breath. Clove contains elements that are also of medicinal value.It has eugenol, another form of an antioxidant agent (Peterson, 2007). It relieves toothache and sore throat. Fennel seeds are also very helpful. They have antioxidant which helps in fighting infections like cancer. Anethole is one antioxidant contained in these seeds. Kaempferol and rutin are other antioxidants of the same seeds. turmeric root contains curcuma. This is what gives it the signature orange taint. It is an antioxidant and a pain killer. Conclusion Indian curries have a very long history in the Indian civilization. The ingredients of curry powder were cultivated in this society three millennia before the birth of Christ.This is an indication that they were in all probability used in these times. Indian curries have greatly influenced th e cuisine of contemporary westerly societies. This can be gauged by the mellowness of Indian restaurants in the country. Indian curry can accompany a number of dishes, and the preparations and ingredients of this curry vary from one place to the other. Like any other form of food, Indian curry can be put into several uses apart from the stately one of satisfying hunger. The writer storied the medicinal use of this curry, an indication of its popularity.